It looks like IT is tracking a much bigger opening (60-70M) than Kingsman 2 (40-50M). Hollywood, book Bill Skarsgård before his stock starts to rise.
IT began its box office sprint with $13.5 million last night (Sep. 7). So not only is that the biggest R-rated midnight and/or advance night preview gross ever, it’s the biggest preview gross for any kind of outright horror movie. The previous R-rated record holders were Deadpool ($12.6m).
IT Preview number beat Deadpool. A good start.